Potentially more polarising for fans than their last studio album ‘Liberation transmission’, ‘Its Not the End of The World’, the latest single from the Lost Prophets, is a further step away from their pop punk break through material. Fans disenchanted by ‘Liberation Transmission’ will not find a return to the Welsh rockers glory days of ‘Shinobi Vs Dragon Ninja’, ‘Burn Burn’ or ‘Last Train Home’. Likewise, Transmission fans may too be disenchanted. ‘End of the World’, perhaps appropriately, does have a darker feel about it. The darkness, and some degree of emo apathy, must have spilled into the Prophet’s studio as even the sound quality has a shadowy feel. The bass is heavy and dull; whilst the guitars appear to aim for a fussy vs. clean tone contrast. However, they are predominately fussy throughout. The contrasting cleaner tones suffer from lack of volume. In fact contrast is only successfully reached when the song turns ‘Muse-y/ Matt Bellamy-esc’ in the guitar breakdown mid track that seems dramatically different to the darkness of track as a whole.
On first listen ‘End of the World’ is a disappointment (unless it is indeed the first Prophets track you’ve ever listened to). Even the happy choruses and chanting characteristic of ‘Liberation Transmission’ have been warped and seem sinister. In fact, I would describe ‘the woahs’ throughout ‘end of the world’ as uninspired. Akin to a noisy group of idiotic and drunken lads out on the razz; the Prophets fail to produce a convincing or fitting chorus harmony. Saving grace you plea? Luckily there is. In the last 50 seconds there is a moment of sheer quality. Ian Watkins actually unleashes his voice. So good is his voice in these fleeting seconds I will even go as far to say it actually saves the song. Instead of playing the song all the way through, you can, like me, just skip to that brilliantly loud moment over and over. No doubt, this track will continue to cause debate amongst Prophets Fans.
Nevertheless, I believe a complete removal of expectation, and a fresh look at the Lost Prophets is required whenever they release anything. They regularly reinvent their sound, and this must be complimented. Yet, if this was the first Lost Prophets track I ever heard I’m sure I’d enjoy it, but I’m not sure I’d rate it as special. I think on this one the listener should decide.
My Opinion: an on the fence 2.5/5….Ian Watkins’ scream alone 4/5
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